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It's easy to create software. Creating the right software is the hard part.

To build a replica of the e-commerce platform Shopify would probably cost at least $250,000 using highly-skilled designers and developers.

However, this is a completely unfair comparison to real project costs. In building the replica, we know exactly what to build. To get to this point took Shopify seven years of iteration and feature roll-outs based on customer feedback.

The role of the analyst is to understand and document the business, system or product idea. This creates the foundation for architecture and design.

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